Ekornes – privacy policy

Last updated 24th  May 2018


Ekornes is a manufacturer of high-quality furniture based in Sykkylven, Norway, who always puts our customers first. By putting our customers first, we also mean being open about how we process your personal data. Use of Ekornes’ services are subject to the terms of this privacy policy.

    1.1. Controller
    Ekornes Limited ("We", “Us”, “Ekornes Ltd”) are committed to protecting and respecting your privacy.

    This Privacy Policy sets out the legal bases on which any personal data we collect from you and how we process that personal data. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

    By visiting the Site, you are accepting and consenting to the practices described in this policy.

    For the purpose of the Data Protection Act 1998 (the Act) and the General Data Protection Regulations (2018) the data controller is Ekornes Limited of 22-24 Ely Place, London, EC1N 6TE.

    You can send any questions about the data we hold about you or how we process it to:
    FAO DPO, Ekornes Ltd, 3rd floor, 22-24 Ely place, London, EC1N 6TE

    1.2 Data we collect
    We collect your personal data to deliver, support, adapt and develop our services, and to make the services more relevant and useful for you. By personal data, we mean any information which is directly or indirectly related to you.


    1.2.1 Newsletter

    By registering for our newsletter, we collect the following information about you:
    •    Email address

    1.2.2 Warranty
    By using our warranty registration form, your purchases are registered. This includes the following information:
    •    Email address
    •    Name
    •    Address
    •    Postal code, city
    •    What product you have bought
    •    Place of purchase

    1.2.3 stressless.com
    When visiting our website, we log your user behaviour, for example when you display or click on content, or search the site for content. See section 3.3 for an in-depth description on which information is collected.

    1.2.4 Events/competitions
    Ekornes may run competitions throughout the year via various channels, including but not limited to social media, events, email. We will collect and process any information that is relevant to run the competition and choose the winner(s). We will not retain any information collected this way unless we have had consent to do so. Information collected can include:
    •    Name
    •    Address
    •    Postal code, city  
    •    Email address
    •    Phone number

    1. 2.5  Social media
    Your social media content where this is in the public domain, and any messages you send direct to us via social media. This information can include posts and comments, pictures and video footage on sites such as YouTube, Facebook and Twitter. You should always review the terms and conditions and privacy policies of the social media that you use to make sure you understand what kind of information relating to you may be out there in the public domain and how you can stop or limit it from happening.

    1. 2.6 Customer Service Enquiry
    When registering a customer service enquiry, we may need to obtain some ‘personal data’ in order to complete your request. This includes the following information:
        • Email address
        • Name
        • Address
        • Postal code, city
        •Telephone Number
        • Purchased product
        • Where it was purchased from

    1. 3.  How Ekornes process your data

    Ekornes processes your personal data to offer you an adapted and personal user experience of our services.

    1. 3.1. Emails
    In order to send Emails, we process personal data for the following reasons:

        • To send our newsletter to you, and thereby keeping you up to date on new products or similar marketing related communication, as well as sending you special offers
        • To contact you regarding changes to this privacy policy
        • If you participate in campaigns or competitions issued by Ekornes, the information you give us will be used to manage the campaign or competition
        • We use your email address to confirm your identity when necessary
        • We also keep a record of your email address if you opt out, so that we can suppress your details and prevent contact

    Your email address is stored in a separate database and is not shared with others. You may at any time opt-out of receiving our newsletter by using the opt-out function at the bottom of the newsletter, emailing us, calling us or sending a letter.

    1. 3.2.    Warranty registration
    When registering a warranty, we process your personal data in order to:

        * To complete the registration
        * To compile reports (for example on purchase statistics) and to analyse sales (frequency, number of sold goods, turnover etc.)
        * To send relevant information regarding the warranty

    1. 3.3. stressless.com
    The personal data collected when you visit stressless.com is used to adapt and improve the content on our website, in addition to showing you ads for our products in other channels and on the web outside of our website.

    1. 3.3.1.    Statistics and analysis
    Ekornes collects information on visitors on stressless.com to compile statistics on how the site is used. The purpose is to improve and develop the information on the site. Examples on information in the statistics are; how many visits there are, how long the visit lasts, which site the user came from, and which browser is used.

    1. 3.3.2.    Use of cookies
    Ekornes use cookies on stressless.com. Cookies are small text files placed on your computer when you visit a website. The cookies enable us to understand user behaviour on our website, so we can improve the user experience. Cookies can only store text, which is usually encrypted.

    1. 3.4.  Customer Service Enquiry
    When registering a customer service enquiry, we process your personal data in order to fulfil your request. The email is sent into our CRM system so we can handle this in the most efficient way, ensuring your legitimate interests are met. Emails may be filtered to ensure they are dealt with by the correct department.

    1. 3.4.1.  Third Parties
    As our customer Ekornes may need to transfer your ‘personal data’ for any of the reasons below;

            • Customer Service enquiries. Ekornes uses a cloud based CRM system called C4C to process all enquiries.
            • Technician companies. In the event that your product requires a repair, we will pass on your details to a furniture technician company.
            • In certain circumstances Ekornes may need to pass on address and contact details to a logistics provider to ensure you receive your product in a timely manner.

    You are in charge

    All browsers enable the restriction of cookies or deactivation by settings in the browser.

    Please be aware that if you restrict cookies, this may affect the functionality on our website as well as other websites.

    1. 4.    Disclosure of information to third parties

    Personal data collected by using our services are only processed by suppliers who fulfil Ekornes’ requirements regarding processing of personal data through the data processing agreements we have entered into with them.

    In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:

    (a) to the extent that we are required to do so by law;
    (b) in connection with any legal proceedings or prospective legal proceedings;
    (c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

    1. 5.    Your rights

    As a user of Ekornes’ services, you have the right to request information on the personal data we process and how they are processed. You may also request correct, erasure or restriction of the processing in accordance with applicable privacy and data protection law.

    You have the following rights:

    1. The right to be informed
    2. The right of access
    3. The right to rectification
    4. The right to erasure
    5. The right to restrict processing
    6. The right to data portability
    7. The right to object
    8. Rights in relation to automated decision making and profiling.

    Ekornes process your personal data when it is necessary to fulfil our legitimate interests, to fulfil agreements with you, or on the basis of your consent. Your consent can be withdrawn at any time. Withdrawal of consent does not affect the legality of the processing in the time leading up to the withdrawal.

    Your requests in accordance with the above can be sent to the details in section 1.  

    If you are of the opinion that Ekornes has violated your rights in applicable privacy and data protection laws, you have the right to lodge a complaint with the ICO (information commissioner’s office).

    1. 6.    Data retention (how long we keep your data)
    To make sure we meet our legal data protection and privacy obligations, we only hold on to your information for as long as we actually need them for the purposes we acquired them in the first place (as set out above).

    After that we will either delete it or anonymise it so that it cannot be linked back to you.

    1. 7.    Changes

    Ekornes reserves the right to adjust and adapt this privacy policy. If changes are made, you will be informed through our services.